Theory of Consumers Planned Behaviour, the Hierarchy of Affects Free Essay Example, 1250 words

In general, it is quite essential to state that in fact, consumers may act based on standard learning, low-involvement, and experiential hierarchy, which means they respond to product or service based on the problem-solving manner, limited knowledge, or on the basis of emotion (Philips, 1997, p. 111). However, in a certain study, it was revealed that due to the advancement of technology, primarily in the onset of the Internet, consumers have momentarily grown their power and empowerment (Labrecque et al. , 2013, p. 257). This means that the consumers potential to respond to product or service may not only be limited to the hierarchy of effects but above anything else, on the prevailing innovations or trends. The onset of social media networks allows customers to become more sophisticated. This is something that was hardly predicted by consumer behavior theory in the past, particularly in the case of the hierarchy of effects. Taking the case of theory of reasoned action as a consume r behaviour theory, it is assumed that social pressures could lead to the actual act of buying (Peter and Olson, 2007, p. 152; Kardes et al. , 2014, p. 205). We will write a custom essay sample on Theory of Consumers Planned Behaviour, the Hierarchy of Affects or any topic specifically for you Only $17.96 $11.86/page